Happy Holidays: The timing of the legal showdown - and Sweetgreen's new menu item rollout - is no coincidence. 'We are pleased that Sweetgreen has chosen to amend their materials in a manner that protects our trademarks and intellectual property,' Chipotle's Chief Corporate Affairs Officer Laurie Schalow told Bloomberg.On Thursday, Sweetgreen opted to rename the salad the 'Chicken + Chipotle Pepper Bowl,' prompting the two sides to quickly resolve the lawsuit.Perhaps that explained why the salad chain wilted faster than baby spinach when faced with a spicy legal complaint: Sweetgreen, on the other hand, was served a cease-and-desist from the fast carne king's legal department on Tuesday after introducing the warm salad menu item last week.ĭespite its likely popularity among your office cohort, Sweetgreen, with a market value of just $821 million, remains a pretty small pea compared to Chipotle's $46 billion empire (after all, salads don't exactly cross-appeal to city commuters, hungover college students, and calorie-starved high school athletes the way an overstuffed burrito does). Most customers expect some combination of rice, beans, proteins, veggies, and - if they're splurging - a side of guacamole when they're ordering at Chipotle. This could go down as one of the most piquant legal clashes in corporate history.Ĭhipotle filed a lawsuit against Sweetgreen over an alleged trademark infringement on one of the salad slinger's latest menu items: the 'Chipotle Chicken Burrito Bowl.' The Food Court of Law

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