Some of that advertising goes beyond annoying and poses a real security risk to web users. Everywhere we turn, intrusive advertising competes for our attention and degrades our experience of the web. No one denies the advertising and web publishing industry has a problem. “In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.” So why would Google want to give users an ad-blocker? Publishers have-perhaps surprisingly-greeted Google’s announcement with cautious enthusiasm, because the company doesn’t intend to block all advertising, only the most user-hostile and unpleasant advertising.Īlthough Google has its fingers in many pies, by far the biggest chunk of its revenue comes from advertising, many billions of dollars per year. Chrome is the most popular browser on the web with a market share of over 60%, and the introduction of always-on, activated-by-default ad-blocking will have a substantial impact on the advertising and publishing industry. Learn moreīy downloading and installing this extension, you agree to our Terms of Use and our Privacy Policy.Photo by schoithramani on Pixabay After a couple of weeks of rumors, Google announced that it will add an ad-blocker to the Chrome web browser next year. The initiative allows content producers to receive monetization for their work and helps create an environment of fairness and sustainability for user, advertiser, and creator alike. This can be disabled at any time for users who wish to block all ads.

Acceptable Ads are shown by default, which helps support websites that rely on advertising revenue but choose to only display nonintrusive ads. The ad blocker's additional features enable you to easily support your favorite websites by whitelisting them, to add or create your own filters, and to block social media icons tracking.Īdblock Plus supports the Acceptable Ads initiative. ✓ Protect your privacy by stopping trackers from following your online activity ✓ Reduce risk of 'malvertising' infections With almost 500 million downloads to date!

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